Copenhagen, October 16th, 2014 - 3Shape, a leading global innovator of digital 3D solutions for dental labs and dental clinics, has formed a Dental Advisory Board made up of 12 prominent dental professionals from around the world.
The 3Shape Dental Advisory Board will provide the company with insight and direction in digital technology and product development as well as help the company towards its goal in improving dental patient care.
"The 3Shape Dental Advisory Board provides 3Shape with a unique opportunity to work with the dental industry’s top digital experts to develop our technology and solutions and better answer real needs for dentists. Our goal is to improve patient care. Working alongside these industry leaders brings us one step closer to this,” says Flemming Thorup, CEO for 3Shape.
The group met for the first time in September in Copenhagen, Denmark. Leading digital dentistry advocate and practitioner, Jonathan Ferencz D.D.S. from the USA, chaired the two-day meeting.
The advisory board created a four-point plan to achieve objectives:
All board members are respected leaders in the use of digital dental solutions and intraoral scanning. Members work with a variety of the digital dental system solutions available on the market and not necessarily 3Shape’s own 3D scanners and CAD/CAM software.
“The way dentists care for patients has changed dramatically over the past few years with digital technology driving much of this change. Digital workflows enable dental professionals to work more efficiently and accurately, with digital case handling now in many cases, surpassing analogue treatment in quality. The creation of the board will serve to improve patient care even further and strengthen 3Shape’s reputation as an industry leader. At the two-day meeting we got a sense of 3Shape’s passion by their willingness to not only listen to the expertise and insight of the professionals gathered, but through their commitment to taking action and applying our recommendations to create better solutions and improve patient care,” said Jonathan Ferencz D.D.S.
The 3Shape Dental Advisory Board comprises eleven dentists and one dental lab owner. Board members are from Australia, Brazil, Denmark, France, South Korea, Spain, Switzerland, and the USA. Plans for the board include bi-annual meetings to ensure success for the four point plan as well as assess both industry and 3Shape product development.
Ferencz likened industry support for 3Shape in the industry to that of IT-giant, Apple, saying, “I think there is a passion that users have for 3Shape that is analogous to the passion that Apple users have for their products. 3Shape is driven by innovation much the same as Apple. And like Apple, they make products that are more useful, beneficial and incidentally, look cool too.”