IDS 2013- 5 days of magic in Cologne
IDS 2013 far exceeded our expectations. 3Shape's booth was a beehive of activity, with hoards of visitors, continuous demos, packed lectures, non-stop training – and, all the time, dental professionals voicing praise for our products and innovation. As one visiting dentist exclaimed while gesturing towards our booth – “This is definitely our future!”
5 days of magic
3Shapes IDS 2013 adventure kicked off from the starting blocks with vigor, as CTO Tais Clausen unveiled the new 3Shape TRIOS Color solution at the opening press event. From then on, 3Shapes booth felt like a rollercoaster of non-stop activity that never lost momentum. The TRIOS Integrated Chair solution attracted surging crowds to the booths open corner, where there was plenty of space and a large flat screen that allowed spectators to follow the scans in real-time. Other special attraction magnets were the 3Shape TRIOS Pod, the D900 scanner, and the coming Implant Planning and Drill Guides software.
Fact and figures tell the story
We collected some numbers that partially paint the picture of activity at our booth and the attention we received. We handed out over 25,000 brochures, presented over 30 Lectures and held over 15 Training sessions. During the 5 days of IDS, our videos were viewed over 4,000 times on YouTube. All-in-all, we estimate that over 25,000 people visited 3Shapes stand during the show, which basically means that we enjoyed a nearly packed booth during all open hours.
We owe much of our success to our partners …
Without a doubt, 3Shape was among the main attractions at IDS 2013 - judging not only by the continuous stream of guests but also by the press coverage we received, including a series of interviews by well-known dental industry reporters from leading magazines. Naturally, we thank all our enthusiastic visitors for making this happen. However, we owe a huge portion of our success to our highly competent Partners, who tirelessly serviced many visitors within their own booths where 3Shape scanners, software, and TRIOS were also being displayed. By expertly showcasing and demonstrating 3Shapes solutions, our partners strongly contributed to cementing 3Shapes image as providers of high-quality products backed by a strong network of experts in the field.
We already look forward to seeing you again at IDS 2015.
See our new video “3Shape at IDS 2013”