Why are some patients staying away from your clinic?

When speaking to dentists, I keep hearing how patient appoints are down and how the public’s fears around COVID-19 remain fairly high. It seems that the topic of hygiene in dental clinics has never been more relevant, and so I’ve done some research and written a whitepaper on how doctors can talk to their patients about these issues.

Here’s some of the key findings – you can also download the full report here.

• In April, 2020, the use of dental services fell by a staggering 79%
• By mid 2020, just 64% of patients believed that their dentist knew how to prevent the spread of COVID-19
• In the first quarter of 2022, patient volume had improved, but was at 84% of its potential
• One of digital dentistry’s benefits is improved hygiene and lower risks of infection
• How you educate patients about hygiene might be a way to help tackle the lingering problem of under-capacity patient visits

Back in the early part of this year, the American Dental Association reported that 29% of dentists surveyed were not confident in the recovery of their dental practice, and patient volume was at 84% of its current potential.

Fear of infection

Even though many believe the worst days of the pandemic are behind us, patients still appear reluctant to visit their dentist due to concerns about infection. This problem is not dental clinic specific, it’s a trend seen across healthcare sectors.

According to the World Health Organization , COVID-19 has triggered a 25% increase in anxiety and depression. Nicolas Franck, a French psychiatrist, said, “People are so exhausted, their greatest fear is not so much a new variant but a new curfew.”

Tackling In-clinic infection

In short, there are people who are not making needed appointments. And this has manifested an interesting digital trend.

According to Delta Dental in the US, synchronous appointments (live phone or video interaction between professionals and patients) saw a 3,000% increase between 2019 and 2020.

Asynchronous appointments (where photos or recorded videos were sent to a professional for review) saw a 1,000% increase during the same period.